E-mail MarketingDiscover Bulk Email Lists, Email Software And Beyond…..

Offer something for free to bring people into your funnel because every marketer will say this - the money is in your list. The money is in your list. The money is in your list. So the money is really in your e-mail list or mailing list or whatever. Let’s say you are looking for an accountant You see an ad and it says, “Bob’s Accountant, call me.” Are you going to call them? Probably not. I wouldn’t. Most people wouldn’t unless you’re really needing an accountant.

The second ad is, “Bob’s Accountant. Call me for a free consultation.” Are you going to call him? Maybe, but it’s going to take an hour of your time. You’re going to feel that obligation at the end of it, to do something because you’ve used this guy’s time and you’re not really sure he’s the guy.

The third one says, “Free report reveals how any business owner can save up to 37 percent on their tax this financial year.” This is just an example. Yours could say something totally different and this will apply to most businesses. If you’re saying, “This won’t apply to me. My business is different.” Stop that thinking and ask instead how this applies to me.

The free report will pull in far, far more leads and then what you need to do is develop the relationships with that database. It’s called two step marketing. Bring people in and then feed information, education, education, education rather than hard sell, hard sell, hard sell. And a percentage of people end up becoming customers.

And it also gives you a real unfair advantage because think about it, if you want to sell your home and you see an ad in the paper and it says, “Free report reveals how anyone can sell their home for more money and faster.” You’re not going to sell home for 10 months. But you think, “Oh I’ll get this free report.” So you get this free report. A month later you get a real estate tip which is really useful. Another month later you get another real estate tip. Another month later you get another real estate tip and it’s this guy, he’s got personality, he’s fun. You’re starting to trust him. 10 months later when you sell your home who are you going to sell your home through? The guy who’s got an ad in the newspaper or the guy who’s got the free report on offer? I can almost bet you you’re going to go for the guy who’s been mailing you for the last 10-months in the majority of cases if he’s developed rapport and trust with you over all the other guys. So it’s a way of developing relationships without having to do so personally because you’ve developing relationships very, very quickly in a very, very leveraged way.

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